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Relevance refers to Google's algorithms make an effort to surface area the listings that very best match the person's question.
Exactly the same authors also report that the factors correlating essentially the most with local pack rating for "close to me" queries involve the existence of the "searched city and condition in backlinks' anchor text" as well as the use of your " 'close to me' in internal url anchor textual content"
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Other GMB variables, just like the existence of photographs and getting a verified GMB website page with opening hrs, confirmed a good correlation (with ranking) albeit not as crucial as opinions.
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